Since the rise of Hawaiian tourism in the 20th century, the Hawaiian luau has evolved to become a grand showcase of celebration and the Aloha spirit.
Originally, the word luau referred to the taro leaf, a key ingredient in traditional Hawaiian dishes such as chicken luau. Over time, the term came to represent the entire feast itself.
While Hawaiian royalty often hosted lavish feasts with hundreds of guests, luaus eventually became a community tradition shared by all. They marked important life events such as births, marriages, and victories in battle.
In the 20th century, luaus were introduced to tourists as a way to experience Hawaiian hospitality, food, and dance. Today, they remain one of the most iconic cultural experiences for visitors.